Pressure-Test Your Competitive Visibility
In complex B2B markets, decision-makers often form opinions before the first conversation. This scorecard helps identify whether your authority signals are reinforcing credibility, or quietly weakening how the market perceives you.
Fast diagnostic · Strategic next step
Why This Matters
In competitive B2B markets, buyers, evaluators, and referral partners form initial impressions before the first conversation takes place. Weak authority signals — inconsistent positioning, buried proof, or an executive presence that undersells the actual work — create friction that is difficult to recover from.
Most organizations focus on what they say in sales conversations. Fewer pay attention to what the market sees before those conversations begin. That gap is where competitive visibility is won or lost.
This scorecard is designed to surface that gap, quickly, clearly, and without ambiguity.
What You'll Discover
Answer 7 Questions
Each question targets a specific dimension of competitive visibility, from positioning clarity to referral readiness. One question per screen, no distractions.
Get Your Visibility Score
Receive a score out of 35 with a clear diagnosis — Strong Foundation, Moderate Risk, or High Invisibility Risk — and a plain-language explanation of what it means.
Identify Weak Spots & Next Step
See the specific authority gaps most likely affecting how the market perceives you, and a recommended next step to address them strategically.
Used by 300+ B2B Executives
Founders, managing directors, and consultants across competitive markets
"Before working with Identika, I had strong results but a weak presence. The scorecard helped me see exactly where the gap was and what to do about it."
Michael R.
Managing Director, Technology Consulting
"I assumed my LinkedIn and website were "good enough." The scorecard revealed three specific areas where I was losing credibility before conversations even started."
Sarah K.
Founder & CEO, B2B SaaS
"This exercise gave me more clarity than a year of guessing. Straightforward, strategic, and immediately actionable. Thank you!"
David L.
Principal, Management Consulting
Straightforward, Strategic, Designed for Busy Executives
No lengthy surveys. No vague outputs. Seven focused questions that target the specific authority dimensions most likely to affect how the market perceives you before conversations begin.
- One question per screen, no overwhelm
- Clear 5-point scale with plain-language labels
- Results in under 3 minutes
- Actionable diagnosis, not a generic report
Common Questions
Start Your Scorecard
Free diagnostic · Results in 3 minutes